This project was a brand update to reflect the character and market of Beignet, the Kansas City River Market’s premier Cajun restaurant. The target audience of this approach is young adults, both KC natives and tourists exploring the historic City Market. The tone is meant to compliment that of the restaurant: edgy and unique, while family friendly and thought provoking to a wide variety of people. The designs combine the ornate styles of Louisiana voodoo and the French Quarter, inspired by the interior of the restaurant.
